About Aquarius Avenue
Decades of dedication to the aquatic world — from a Singapore passion project to a trusted global ornamental fish wholesaler.
Our Story
From a single tank to a global trade
Founded in 2016 in Singapore, Aquarius Avenue began as a small ornamental fish operation driven by a lifelong love of aquatic life and an unwavering commitment to quality. What started as a modest endevour with a single quarantine tank has grown into one of Asia’s most trusted ornamental fish wholesalers — supplying distributors, retailers, and aquatic enthusiasts in over 30 countries.
Through every shipment, every relationship, and every fish we hand-select, we’ve carried the same principle forward: do right by the fish, do right by the client. That conviction shapes how we source, how we pack, how we ship, and how we follow up. It’s why retailers come back to us year after year.
"Every fish we send out carries our reputation. That's why every fish matters."
Today, we continue to honour that founding vision. Our team blends old-school aquaculture craftsmanship with modern logistics, livestream auctions, and certified sustainable sourcing — bringing the very best of ornamental fish to the world.
What Drives Us
Mission, Vision & Values
The principles that have guided Aquarius Avenue for over two decades — and that continue to shape every decision we make.
Our Mission
To deliver the world’s finest ornamental fish with uncompromising quality, ethical sourcing, and exceptional service — empowering aquatic businesses and enthusiasts everywhere.
Our Vision
To be the global benchmark for ornamental fish wholesale and aquatic services — recognised for sustainability, expertise, and trust by the next generation of aquatic professionals.
Our Values
Integrity in every dealing. Quality in every shipment. Sustainability in every source. Expertise in every recommendation. And genuine care for our fish, our clients, and our partners.
Our Journey
Milestones Along the Way
From a single tank in 2016 to a global operation — the moments that shaped Aquarius Avenue.
2016
The Beginning
Aquarius Avenue is founded in Singapore as a small ornamental fish operation, driven by founder Betta Leong's passion for aquatic life.
2020
First Export
Aquarius Avenue exports its first international shipments to neighbouring Malaysia and Indonesia, establishing trusted regional partnerships.
2022
Facility Expansion
The team relocates to its current home at Pines Industrial Building — a custom-designed facility with dedicated quarantine and conditioning systems.
2023
Pond & Design Division
Launch of our custom pond design, build, and maintenance services — bringing the same quality standards to bespoke aquascapes and koi installations.
2024
30 Countries Served
Reached a milestone of supplying ornamental fish to 30+ countries, and opened our specialised transshipping arm for international trade partners.
2024
Live Auctions Launch
Introduced live-stream shipment unboxings and auction sales — giving buyers worldwide a transparent, real-time view of our latest arrivals.
2026
Today & Beyond
10 years of dedication and counting. We continue to invest in sustainable sourcing, our team, and the long-term health of the aquatic trade.
By the Numbers
A Quiet Legacy of Trust
The figures behind nearly three decades of ornamental fish wholesale and aquatic service.
Why Aquarius Avenue
What Sets Us Apart
Six reasons retailers, distributors and pond owners around the world have trusted us for nearly three decades.
Quarantine-First Approach
Every fish goes through rigorous quarantine and health checks before it ever leaves our facility — no exceptions.
Sustainable Sourcing
We partner only with ethical farms and certified breeders — never wild-caught endangered species, ever.
Live Arrival Guarantee
Industry-leading 99.4% live arrival rate, backed by our replacement guarantee on every shipment.
Specialised Logistics
Custom oxygen-controlled packaging, temperature-managed transit, and direct relationships with leading freight partners.
Personal Service
Every order is personally reviewed by our specialists — no auto-fill, no shortcuts. We treat your business like our own.
Live Stream Auctions
Watch shipments unbox in real time and bid on rare arrivals — a transparent, modern way to source exceptional fish.
Our Commitment
Caring for the aquatic future
We believe the future of the ornamental fish trade depends on protecting the ecosystems we draw from. That’s why every sourcing decision, every shipment, and every facility we partner with is held to a higher standard.
Exclusive partnerships with farms that meet or exceed CITES and IUCN guidelines.
We refuse to source or trade wild-caught endangered or protected species, full stop.
Our protocols prioritise fish welfare during conditioning, packing, and transit.
Our team continuously trains in modern aquaculture and responsible trade practices.
Trusted & Certified by
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